Skip to main content

The War Between OLA And UBER






There was a time when calling a cab was nothing less than a war. The first thing was catching a cab. The incessant refusals of the cabs for going to your destination were a frustrating thing. Even after you managed to grab a taxi, you had to battle it out with him to go on the meter. If lucky, the cab would agree, but the meter would run so fast that even traveling a short distance felt like you have traveled a thousand kilometer and he is charging you for that. This often resulted in an ugly spat between you and your cab drivers. This was a very common scenario in India, and the autocracy of the cab drivers harassed the commuters for a long time.

However, this scenario changed with the entry of app cab services like OLA and Uber. These two app-based cab services made the commuter’s life a bit easy in India as they no longer had to struggle with the cab drivers for going to their respective destinations. The apps have designated cars which roam around in the city. Booking cabs via these apps are easy too. You have to feed your pick up address and drop area in the app and select a ride for yourself. You can either go in a shared cab or pool or take a taxi of our own. The cab will come to your location as per the map on the GPS and then pick you up and drop you at your designated place.

There is no tug of war for the fare as well since the charges are fixed as per the distance you will travel, and as per the category of vehicles, you will choose. It is economical to travel in share or basic sedan class whereas the premium and the intercity categories, charges are bit more. 

Both UBER and OLA are at loggerheads to grab the maximum market share in the app based cab service. While Ola is an Indian startup company which is trying to get hold of the app based service market in India, its rival UBER is an international brand that has its services all over the world right from Europe, America, countries of southeast Asia and the middle east.

This is where UBER gets the upper hand and has a larger fleet of cabs in comparison to OLA. However, both cab companies share some equal problems when it comes to serving the passengers of India. The Indian commuter is very price conscious, and its frequent dynamic pricing of surged fare often makes the people reluctant to book the cab due to the high price.

Secondly, the service of the taxi is what matters the most. Both companies try to induct new and improved vehicles in the fleet to provide maximum comfort to the passengers. The company has also set guidelines for the cab owners about the condition and age of the cars. This is done so that the passengers do not complain about car breakdown or quality of the ride. The image of the company mainly relies on factors like these.

UBER operates in more than 30 cities in India whereas OLA has 110 cites in its kitty. It means the market share of OLA 45 percent in comparison to UBER which has 35 percent of market share in India. OLA also caters its customer with the benefit of OLA money and prime play.OLA money is a digital wallet through which you can easily make the payments, and the premium service provides in-car entertainment to passengers. However, UBER’s profitability is more than OLA as it has also included local cabs and auto rickshaws in its fleet giving it another upper hand over OLA. The war between OLA and UBER will only intensify in the future, and we have to see who emerges as the winner.     

Visit:- https://www.eresearchnmarkets.com/                                                     


Comments

Post a Comment

Popular posts from this blog

How To Start A Bakery Business In India

The demand for baked items has increased steadily in the last couple of years. There are plenty of baked items that are purchased regularly by people, which include bread, biscuits, cakes, and confectionery products. Thus, the bakery business is also having good potential for growth and can give you considerable profit if done in the right way. However, running a bakery needs a hard set skill set too. Apart from the conventional bakery items, you can even invent something of your own that you can sell at your shop. The bakery business is no less different than restaurants, cafes, and juice bars. If you also intend to open a bakery business, there are few things that you need to know for starting the business and operate it successfully. Here are the factors that you have to consider while starting and running a bakery business. Location of the shop In all businesses, the location of your establishment matters a lot as it decides its success and failure. When you are starting a bakery b...
Post a Comment
Read more

The Benefits Of Travelling In Package Tours

Many of us have the wanderlust bug inside us, which stimulates us to get out of home, break the regular schedule, and take a holiday by exploring the world. However, there is a big difference between planning a holiday and implementing it. When you intend to go on a trip, there are many things that you have to keep in mind to make sure that your holiday becomes enjoyable for you. There are a number of things you have to do like making flight/train reservations, book hotels, and, most importantly, bear the cost of doing all these things. Expenditure is the main thing that you have to decide upon as you cannot do nonsense spending while on a trip. On the other hand, you cannot compromise with comfort and safety during the whole journey. To ease the hassle of planning the route of the trip, hotel booking, and traveling mode, you can take the help of package tours. There are several tour operators that offer you conducted package tours for various destinations. It is an ensemble of trav...
Post a Comment
Read more

Things That You Should Consider Before Buying A Smartphone

Smartphones have become the daily part of lives and there an array of models available in the market. The smartphone industry is pouring the market with new models every second day. They also include various features that are useful to us on a daily basis. Right from the camera, battery, voice quality, and operational functions, the phones are highlighted in such a way that they are the best in the market.   The thing is that all the phones might appear good too but are they worth your money or the phone you are actually looking for. If you are planning to buy a new smartphone or changing your current phone, here are some factors that you must check out apart from price and other general specifications. Display size You must carefully choose the display size of the phone based on your usage. Generally, smartphones come in a size of 5.5 inches to 6 inches that support Full HD or QHD resolutions. If you have a habit of streaming videos, taking pictures, editing photos an...
Post a Comment
Read more