In the digitization of Indian economy, the card of RuPay has emerged as a very strong contender against the VISA and MasterCard in India. This card was launched National Payments Corporation of India (NPCI) on 26th March 2012. The card was created with an idea to fulfill the Reserve Bank of India (RBI) plan to start a domestic, open loop and multilateral payment system in India. This initiative was taken because nearly 90% transaction and most of them done through debit cards are domestic. But the cost of the transaction goes up as it was dominated by international gateways like the VISA and the MasterCard.
The introduction of RuPay has given the banks a great alternative against the international giants like VISA and MasterCard for the purpose of electronic payments. RuPay is making its presence felt in every financial service and transaction mode. Today, you will get a credit card, debit card and virtual payment cards in the form of RuPay.
The word RuPay is actually a portmanteau of two words which comprises of rupee and payment. The colors that are used in the logo of RuPay directly symbolizes the tricolor national flag of India. Though RuPay was launched back in 26th March 2012, it was dedicated to India only on 8th May 2014 by the former president of India, Pranab Mukherjee at Rashtrapati Bhavan in New Delhi.
By July of 2018, RuPay came into its full glory as its cards were issued across all the country by 1100 banks to its savings and current account holders. RuPay made its way even in cooperative banks of India and regional rural banks in India.
RuPay cards are slowly becoming a popular mode of domestic electronic transaction, and the government is enduring to give it international recognition. To support RuPay, two other services were launched by the NPCI like UPI and BHIM. The first victory of RuPay on the international front was when Singapore would become the first bank to launch RuPay cards in the country. It shall be linked with Singapore’s 33-year-old Network For Electronic Transfers (NETS) which will allow the RuPay users to make payment via RuPay at all NETS points in Singapore. Similarly, the NETS holders will be able to withdraw cash from any ATM in India.
Currently, the market share of the RuPay card is almost 65% which is one of the largest. The RuPay cards can be used at all major shopping centers, ATMs, e-commerce network and POS terminals. Additionally, RuPay cards like platinum debit/credit card and some selected credit cards have also gained international acceptance by tying up with JCB network and Discover Financial Network. RuPay has been a great initiative for the farmers of India as well since it is unified with ‘KISAN CARD” which is issued by banks all across the country. This gives the farmers an opportunity to do business transactions at ATMs and PoS terminals.
Therefore, the pace RuPay has picked up, it won’t be a surprise that in the coming decade it will shine both in the domestic and international market making one of the most popular modes for money transaction.
The introduction of RuPay has given the banks a great alternative against the international giants like VISA and MasterCard for the purpose of electronic payments. RuPay is making its presence felt in every financial service and transaction mode. Today, you will get a credit card, debit card and virtual payment cards in the form of RuPay.
The word RuPay is actually a portmanteau of two words which comprises of rupee and payment. The colors that are used in the logo of RuPay directly symbolizes the tricolor national flag of India. Though RuPay was launched back in 26th March 2012, it was dedicated to India only on 8th May 2014 by the former president of India, Pranab Mukherjee at Rashtrapati Bhavan in New Delhi.
By July of 2018, RuPay came into its full glory as its cards were issued across all the country by 1100 banks to its savings and current account holders. RuPay made its way even in cooperative banks of India and regional rural banks in India.
RuPay cards are slowly becoming a popular mode of domestic electronic transaction, and the government is enduring to give it international recognition. To support RuPay, two other services were launched by the NPCI like UPI and BHIM. The first victory of RuPay on the international front was when Singapore would become the first bank to launch RuPay cards in the country. It shall be linked with Singapore’s 33-year-old Network For Electronic Transfers (NETS) which will allow the RuPay users to make payment via RuPay at all NETS points in Singapore. Similarly, the NETS holders will be able to withdraw cash from any ATM in India.
Currently, the market share of the RuPay card is almost 65% which is one of the largest. The RuPay cards can be used at all major shopping centers, ATMs, e-commerce network and POS terminals. Additionally, RuPay cards like platinum debit/credit card and some selected credit cards have also gained international acceptance by tying up with JCB network and Discover Financial Network. RuPay has been a great initiative for the farmers of India as well since it is unified with ‘KISAN CARD” which is issued by banks all across the country. This gives the farmers an opportunity to do business transactions at ATMs and PoS terminals.
Therefore, the pace RuPay has picked up, it won’t be a surprise that in the coming decade it will shine both in the domestic and international market making one of the most popular modes for money transaction.
Comments
Post a Comment